What's Really in Your Food?
Some call it divine disruption. That moment when God whispers (or sometimes shouts) a new direction for your life—one that doesn’t make sense on paper, but makes perfect sense in your spirit.
For Ben Spell, that disruption came while getting ready for church. After years of serving as a worship pastor at one of Houston’s largest churches, he sensed God was calling him to step out in a new way, not into another ministry role, but into the unknown world of entrepreneurship. Specifically…meat.
Yes, meat.
With zero experience in the food industry, no agricultural background, and not even a love for grilling, Ben felt God saying clearly: "Start a meat company."
Ben’s response? Faithful obedience. No overthinking. No waiting for all the puzzle pieces. Just a bold step in the direction God was pointing.
The Power of a Spouse's Support
One of the most pivotal moments in Ben’s story happened before anything got off the ground. After hearing God's voice, he walked out of the bathroom and told his wife, Coralie, “I think God just told me to start a meat company.” Without hesitation, she responded, “If you heard God, then I trust you.”
Those words weren’t just supportive—they were prophetic. They became a foundation. Because when you’re walking into something that’s bigger than you, you need someone beside you who believes in you even when the road ahead is unclear.
Ben shares often about how crucial Coralie’s affirmation was. “If your wife believes in you, that’s all you need,” he says.
When Values Guide the Vision
What started with selling meat out of the back of a truck in Waco, Texas, grew into Good Ranchers—a company that today champions American farms, sources ethical and clean meat, and refuses to compromise on integrity. But it wasn’t a straight path.
In the early days, Ben discovered that most meat labeled “Product of USA” wasn’t from the U.S. at all. Due to lax labeling laws, imported meat could be repackaged domestically and passed off as American. That realization lit a fire.
Rather than playing along, Ben drew a line in the sand. Good Ranchers would source only American-raised meat—meat he would proudly feed his own family. And when it came time to create a frozen chicken nugget? He insisted it be free of seed oils, despite massive production pushback.
That level of intentionality isn’t easy. But it’s what sets faith-driven families apart. It’s what makes businesses rooted in kingdom values stand out. And it’s what builds trust with consumers who care deeply about what they’re feeding their kids.
As Ben says, “We’re not just selling food—we’re giving families a way to know they’re making the right choice without having to second-guess every label.”
Faith in the Field and at Home
Ben and Coralie homeschool their four young kids. Life is full—business, parenting, schooling, and everything in between. And yet, their home reflects a rhythm of intentionality. From teaching music to modeling healthful eating, they're not just building a company—they're building a legacy.
They’re planting seeds in their children’s hearts that say: God’s design for family is good. It’s worth fighting for. And even in a culture that may undervalue family life, strong marriages, and nourishing meals, you can live differently.
Their story is a reminder that bold faith isn’t reserved for mission trips or Sunday sermons. Sometimes, it looks like saying no to additives, yes to honesty, and giving your best to the mundane moments.
As Colossians 3:23 (ESV) reminds us:
“Whatever you do, work heartily, as for the Lord and not for men.”
Whether Ben was leading worship or leading a business, he worked with excellence—not because people were watching, but because God was.
Real Food for Real Families
At the heart of Good Ranchers is a message that resonates with parents across the country: your family’s health is worth protecting. It’s not about being perfect. It’s about being present—and intentional. Choosing nutrient-dense meals over fast fixes. Reading labels. Saying no when it’s inconvenient, and yes when it matters.
That includes what we serve on the dinner table. It includes the conversations we have about food with our kids. And it includes modeling how faith informs every decision—from work to wellness.
Major Takeaways:
Obedience Opens Doors You Can’t Yet See
Ben didn't wait to be “ready.” He obeyed God's voice and stepped into the unknown, and God has continued to bless that obedience.
Check out the whole story on our podcast!
If you've ever felt the nudge to do something that seems impossible, remember this: You don’t have to know it all—you just have to go when God says “go.”
