The Pass It On Billboard Campaign was started by The Foundation for a Better Life, a nonprofit organization which began in 2000. The Foundation for a Better Life creates public service campaigns to communicate the values that make a difference in our communities – values such as honesty, caring, optimism, hard work, and helping others. These messages, communicated utilizing television, theatres, billboards, radio, internet, etc., model the benefits of a life lived by positive values.
Download a letter-size PDF of Bethany’s billboard.
Radio Spot: Click here to Listen and Download – scroll down the page to “Bethany Hamilton – Courage”
The Foundation encourages others to step up to a higher level and then to pass on those positive values they have learned. These seemingly small examples of individuals living values-based lives may not change the world, but collectively they will make a difference. And in the process help make the world a better place for everyone. After all, developing values and then passing them on to others is The Foundation for a Better Life.
